Video Conferencing services in its most basic form has been around for quite a while now, but it’s literally changing the way in which we communicate, replicating and inspiring the camaraderie and empathy that any successful business should predicate its success upon.

Companies are constantly looking for new and smarter ways of investing, profiting and optimizing, and one way of doing so is by means of technology; and it’s not “just” about improving communications, it’s literally about the future of workforce connectivity [both on-site and remotely] with Video conferencing.

Why so popular?

The key reasons are pretty obvious: SIMPLICITY, CONVENIENCE AND ACCESSIBILITY, and currently this is ever more the case, thanks to the fully-featured suites of mobile apps provided by numerous developers.

Recent surveys show the tremendous impact that audio video conferencing can have on a business, particularly those whose employees are spread out globally; for instance; 99,2% users of video conferencing stated that the use of VC has helped them build stronger relationships both with fellow employees as well as individuals outside their organizations; 91,7% stated they were better articulating their messages when being able to communicate face-to-face via video chat; and last but not least, over 75% stated that the use of VC services increased their productivity and enhanced their work-life balance.

Plus, the latest research clearly demonstrates that cloud-based VC services market is expecting a compound annual growth rate of 20,7%, and that alone, combined with the increased globalization of businesses, means that the need for fast and reliable video conferencing services will only continue to grow.

Easy management

Keeping things in the cloud makes it easier to keep up with key management tasks back on the ground. You and your business will also benefit from frequent reports and sets of data which enable you to know exactly how your video conferencing platform is performing. This helps you to ensure that your organization is getting the most out of the service.

Higher quality audio-video

Furthermore, when a video conference suffers from frequent glitches or audio-video quality, productivity stands still. Furthermore, it can impact your credibility and professionalism when connecting with clients. By choosing the right cloud video conferencing services, you can experience the highest quality audio and video for your meetings. This allows you to set your employees up for successful collaboration. Also, it puts your business’s best face forward to prospects and clients.

Cost-savings

First, by removing location limitations, your business can connect with any employee or client, no matter where they are anywhere in the world. This means less need to pay for travel expenses. They can be a drain on the budget. Cloud-based video conferencing is so seamless and high quality. Furthermore, you may even be able to have more remote employees. That can save you on office space costs.

Increased productivity

Also, you won’t have to have employees spending their time managing or maintaining servers. Because you are using the cloud, your cloud server provider will handle the details for you. Your employees can focus on their tasks. They’ll benefit from quick and hassle-free communication. Finally, that increases the overall productivity of your organization.

Additional security levels for business

Security has always been, and always will be, vital for businesses. The cloud video conferencing service works alongside your firewall to facilitate secure meetings for those who have the necessary permissions. Meanwhile, security can be augmented via authentication protocols built into the system, while platforms which support encryption offer further peace of mind to businesses.

Compatibility

A recurring problem with hardware is that it may not be compatible with existing pieces of hardware deployed within the business’ infrastructure. This can lead to serious logistical headaches as business teams try to formulate a way to fit the new hardware into the organization, and can even result in serious cost if retro-active system modification is required. Thanks to the largely digital nature cloud video conferencing services, compatibility concerns are largely eliminated.

Straightforward UX

Just like the best video conferencing hardware and software systems are designed to take the user on a journey directly to the heart of the platform’s functionality, the best cloud-based systems offer the same thing. User experience is designed to be as straightforward as possible, while manual commands can be executed in a simple and intuitive manner.

No need to wait for updates

Cloud video conferencing solutions are handled wholly online, and require an internet connection whenever there to be used. For modern businesses, who already rely on round the clock internet coverage, this is no problem, and the benefit is that updates are handled immediately with no need for manual input.

Scalable quality

Modern cloud video conferencing platforms are capable of extremely high levels of quality, which go above and beyond those offered by many of their more traditional counterparts. This quality is also scalable, and businesses will find themselves able to grow and expand their operations without experiencing any issues.

Affordable and contained

We’ve already discussed how using a cloud-based video conferencing solution can result in serious savings thanks to there being no need for servers, either rented or in-house. Further savings can also be achieved – for example, the ‘all in one’, contained nature of the platform means additional purchases are not required, and the potential for network damages or expensive repairs is reduced.

Great features

It’s the broad array of features, and the easy access to them, that makes cloud video conferencing so valuable to businesses in Australia. Of course, all the basic functionality of the best video conferencing hardware and software pieces are present and correct, but this is enhanced with the other features on offer. These include live chat applications to provide real-time messaging capability, and screen sharing for effortless collaborative work.

High-quality support

Support delivered via a cloud-based system is highly effective. This is due to three factors;

1) The user is already online and can be contacted without delay.

2) The support team can benefit from real-time reports which provide the data required to quickly fix the problem.

3) Team members can benefit from cloud-based support resources, including documents or video and other media, to help them become increasingly competent when using the platform.

Relevancy

Finally, the business world focuses on advanced technology and collaboration. Your business will struggle to remain competitive without the latest in conferencing technology. However, by utilizing cloud video conferencing, you’ll be a leader in your industry. To put it simply, you can show employees, clients, and competitors you are committed to staying at the forefront.