Marketing that does not involve online marketing such as on a website, social media, email, blogging, press releases is offline marketing. Offline marketing can be just as effective and complementary to your online marketing strategies.

Some offline marketing strategies that can significantly increase your sales are as mentioned below:

Promotional boards

Special promotions and offers can be displayed on interactive display digital promotion screens at popular locations. These boards can be used to show any information on promotions, sales and new product announcements.

Video display walls

Dynamic, and visually-exceptional video wall displays that best represents your brand stand out distinctly making a statement about your product.

Outdoor digital signage

Outdoor digital displays not easily overlooked and are rugged and reliable as they are effective at informing and engaging customers.

Indoor digital signage

Using indoor digital signage boards to announce events, promotions, introduction of new products and much more to create an interest among potential customers. These interactive digital signage solutions can be used to enhance your message.

Free publicity

Media sources are on a constant look out for new and interesting stories. Local newspapers, radio stations and television channels can promote and provide interesting insights about why you started your business and the kind of products you sell.

Low-cost newspaper ads

Newspaper in education is a concept followed by most high schools and colleges. If your product targets this particular audience, these newspapers are perfect advertising at lower costs. More widely read papers often have advertising spaces that do not find a buyer, approach such newspaper agencies and offer to buy those advertising spaces for reduced prices.

Media giveaways

Radio and television stations have a huge percentage of listeners and viewers who participate in shows for freebies. Donating free products to these shows are a perfect way of advertisements and publicity for your company.

Endorsements

Prominent local regional and national personalities can be used to endorse your product by giving them gift hampers for free. If they like and use the product, they will talk about it to other people or may offer to endorse it formally.

Networking

Create your network, clubs, business groups, places where you meet and know potential customers. Ask prominent leaders if you can use their names to promote your product while making calls to customers.

Vendor trade shows

Attend a trade show, share a digital kiosk with another company if you can’t afford the costs of an independent booth. Successful entrepreneurs sell hundreds of products after displaying just prototypes of their products.

Trade association publications

Many industries have trade publications that often feature new products and services, together with interesting stories about entrepreneurs and new businesses.

Coupons, flyers and handouts

Reach out to potential customers with professional coupons, flyers and handouts that you can print at low costs. These can be distributed from your place of business or from points where potential customers frequently get together.

Cross promotions

Cross promotions are popular in retailing and can be used in all types of business.  Find companies that manufacture or sell related products and promote each other’s business. This can be done at your business location or by linking websites for joint advertising.

Physical branding

Physical branding opportunities are all around us – from t-shirts, to hats, lanyards, name badges, brochures, stickers, notebooks and bags of sweets.

The more creative you can get, the more likely you are to be seen

Whether you have a physical presence or not, getting your logo and message out into the world will attract new and potentially more attention than just letting people see it online.

Sponsorship

Sponsoring events, networking sessions and worthy causes are great ways to get your business offline and connecting with real people in a physical space. The power of face-to-face interaction is huge. We remember the conversations we have in person much more than the conversations we have online.

If you have some fancy wall art, a digital screen or something else ‘Instagram able’ in your office or space that you share, this will also help cement you in the minds of any visitors.

Guerilla marketing

Guerilla or ‘experiential’ marketing is bringing your brand alive in a physical space in a way that can surprise and delight potential and existing customers. Anything from branded pens, to walls paved in post-it notes, to creating your website in real life through a pop-up show, can give you waves of social media, PR and print coverage.

People already believe in your business. But choosing to settle with just an online presence will make you miss out on a ton of opportunity that could be waiting for you offline. Human connection, face-to-face conversations and memorable experiences all exist in offline marketing – all you have to do is give them a platform.